In a competitive job market, you have to sell your company to candidates and make them want to choose you over competitors. Offering more pay isn’t always enough. Candidates are looking at what your company’s values are. This is why company culture is so important.

People Don’t Buy What You Do, They Buy Why You Do It

More than ever, people care about the why. Millennials, in particular, focus on culture when making career choices. To job seekers, company culture is significant not only to their professional happiness but also their personal happiness. A company’s culture should be in alignment with the company’s own beliefs, but still be in touch with what modern employees are looking for. This will help companies achieve a favorable work-life balance and create a more loyal and content workforce.

Company Culture Affects Employees’ Emotional Health

A company culture can make employees love or hate their job. A pleasant work environment can make them thrive emotionally, while an unpleasant one can cause stress and anxiety. When employees are stressed, they do not perform at their best. Creating a favorable work environment will keep productivity high.

Attract Top Talent

Your best employees are not necessarily the ones who have the most work experience or the ones with the most skills, they’re the ones who are a cultural fit. If you have a great company culture, you can attract better talent and make sure they stay with the company. You want to fill the company with people who align with the company’s values. For many people, what they do is less important than who they do it with.

If an employee enjoys their interpersonal interactions, they are more likely to stay loyal to the company. Employees need to like and connect with the people they work with, especially since they spend most of their day at work. If they dread going to work every day because the other employees are disrespectful and miserable, they will start looking for a new job. Understanding company culture is the best way to make sure you hire employees that will work well together.

Think Ahead

Making a successful hire isn’t about solving today’s problem, it is about solving problems for the next 3-5 years, or longer. You have to anticipate what you are going to need in an employee down the line. If you understand company culture, you will be better prepared to make the right hiring match. Think of a hire as a partnership. You want the partnership to be productive for years. You don’t want it to fall apart after a few months.

If you really want to make effective hires that not only stay loyal to the company but work well with your existing employees, you have to define and truly understand your company’s culture.

Are you looking for top talent in the Specialty Chemical, Plastics, or Animal Health industry?

Contact us to discuss how we can bring top leadership talent to your team. Boaz Partners is a premier executive search firm focused on the direct recruitment of executives and professionals for the specialty chemicals and plastics space. We are your partner, and our focus is on custom recruiting solutions.