How to Express Your Corporate Culture to Land the Best Talent
Corporate culture has become one of the most important assets a company can have, and the best talent is looking for companies that have it. Having a strong cultural fit with your new hires is vital to retention, but how do you make sure that you’re sharing your culture with potential candidates?
Express the defined cultural and operational norms in communication materials and the company’s website in addition to job descriptions; tangibly they should relate back to the core values of the company. The hiring process is the chance to show the employee what to expect if they are hired. Ensure the entire hiring process, from the first contact, shows a candidate that you are as you have described yourself.
Articulate what values, norms and practices define your business by listing the top three or four behaviors critical for success in the organization; these behaviors are the company culture translated in to daily operations.
Identify the company behaviors that are key to success such as:
- High energy
- High integrity
On the other hand, it is essential to make sure that the potential employee meets the cultural fit. Cultural fit is the ability of an employee to comfortably work in an environment that is congruent with their own beliefs, values, and needs, while maintaining the standards of the company.
Ask Engaging Questions
Having a set of questions that can get the potential employee to show their beliefs and ideas of culture is a great way to engage and see how they will work within the structure.
- Ask key defining questions during an interview such as:
- How have you interacted with colleagues and managers in the past or present?
- Was the mood structured, intense, impersonal, collegial, etc.? Give me a couple of examples and tell me what suits you best – where have you done your best work?
- Do you work at a fast, moderate, or leisurely pace?
- How would you describe your work/life balance?
- Ask candidates about prior assessments taken such as Meyers-Briggs. What did the assessment say about their profile?
Expressing your corporate culture is a crucial stage in the hiring process that can improve the retention of your new hires. When given the attention it deserves, expressing your corporate culture will make sure potential candidates will fit your company’s culture.
Are you looking for top talent in the Specialty Chemical, Plastics, or Animal Health industry?
Contact us to discuss how we can bring top leadership talent to your team. Boaz Partners is a premier executive search firm focused on the direct recruitment of executives and professionals for the specialty chemicals and plastics space. We are your partner, and our focus is on custom recruiting solutions.