Company Branding as a Recruitment Tool

A company’s brand can be a powerful tool. But what exactly is branding? A brand is the experience and perception an organization presents. This perception and experience can be through the company’s marketing, services, people interactions, and products. This experience can immediately impact how people feel about organizations and whether [...]


Personal Branding: The Key to Virtual Networking

In a time where we are learning to keep up to social distancing standards through living and working completely virtually, it can be daunting to even think about continuing to build your network. With industries such as specialty chemicals and animal health being tight niche in nature, building an online [...]

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